THE GRINCH, THE MUSICAL
To attract cynical New Yorkers to a musical of Dr. Seuss's classic story, we created a nontraditional compeitive campaign that called on The City to CATCH THE GRINCH before he stole the whole town.
Strategy / Digital / Website / Print / Outdoor / Social / Film / Influencer / Creative Innovation
Selected Works
ANCIENT DRINKSINTEGRATED CAMPAIGN
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN