We are a Creative & Innovation agency – here to help some brands grow up big and strong and to invent others that are burning to exist.
Some Work:
RHEINGOLD BEER
To pound the once important New York beer back into the city’s cultural grid, we positioned Rheingold as 100% NEW YORK BY VOLUME—embottling the raw energy of the city that never sleeps--to grab the young group of influential culture drivers who wanted only badass brands.
COMMON HOUSE
While Soho House planned Paris and expanded to Brooklyn, Patti Smith told creative types graduating NYU to "find a new city" where they could afford their pursuits and their lifestyle. So we conceived a social club brand from scratch for those people--still urban, more human--where they could belong in their new smaller cities. The first lives in Charlottesville, VA, with recent expansion to Richmond and Chattanooga and still more to come.
THE WOOLMARK COMPANY
The Woolmark Company represents Australian Merino Woolgrowers who produce a vast majority of the "worn wool" throughout the world. People who understand Merino know it to be soft, sustainable, easy to care for and the stuff of natural high performance gear. In the US, though, we mistake it as itchy, scratchy and culturally stuffy. So we created work that emotionally connected Americans to a more approachable Merino with the truth.