To position Samsung among the tech-savvy as a leader in electronics, we established them as an innovator in entertainment, begging the question WHAT COULD HAPPEN by creating and launching the first ever truly, mysteriously, interactive film.
Strategy / Film / Outdoor / Digital / Website / Social / Creative Innovation
Selected Works
ANCIENT DRINKSINTEGRATED CAMPAIGN
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN