16W21
To sell multimillion dollar condos that were far from finished during the bottom of the crash, we bucked real estate rendering convention, created the building in miniature, complete with a model apartment styled by the real interior designer, Zac Posen, and shot the story of a group of very interesting models who lived in all of the rooms at once.
Strategy / Visual Identity System / Film / Print / Outdoor / Interior Design / Retail Experience / Creative Innovation
Selected Works
ANCIENT DRINKSINTEGRATED CAMPAIGN
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN